For the first time in Southeast Asia, you can customise your own Barbie
In a continuous push to inspire the limitless potential in every girl, Mattel is introducing the first Barbie customisation experience in Southeast Asia – Barbie: Create Your Own. Barbie: Create Your Own allows girls to use the endless possibilities of their imagination to customise a brand new Barbie that they can call their own.
“We always strive to remain relevant to the next generation of parents and girls. Barbie continues to be aspirational, and a vehicle for self-expression and storytelling,” said Fong JiaLi, Head of Marketing of Mattel Southeast Asia.
“This season, we want to spark girls’ imagination in storytelling by enabling them the experience of customising their very own Barbie world with a wide range of fashion pieces and playsets to play out a world of endless possibilities. Our goal is to empower girls with choices and unlimited possibilities,” added Fong. “Through the power of open-ended play, storytelling and imagination, girls can imagine anything they want to become through Barbie.”
At Barbie: Create Your Own, girls can pick a Barbie doll of their choice and style it with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes. They could even pick playsets and accessories for their customised Barbie doll. Each customised Barbie doll comes in a special packaging printed with the name of its creator.
The event took off at Sunway Pyramid (LG 2, Orange Concourse) from 23rd to 28th May 2017, 10am to 10pm and continued across 3 other locations: Mid Valley (1st – 4th June), KLCC (8th – 11th June) and One Utama (14th – 18th June).