KAO MALAYSIA LAUNCHES NATIONWIDE CAMPAIGN TO SUPPORT NEW PARENTS
Back by a popular demand, on May 25, 2017, Kao Malaysia launched the Phase 2 of its highly successful “Welcome To My Modern Parenthood” campaign.It included the powered up “The Secret to My Modern Parenthood” parenting guidebook, and also the launch of new products under the Japan’s No.1 brands in their categories – Merries diapers, Magiclean floor care solution and Attack laundry solution.
Kao is powering up this year’s campaign by going nationwide – including East Malaysia, with close to 100 road shows and 3 major events at shopping malls in Klang Valley, Penang and JB. Kao, Japan’s Home Care Expert wants to be a lifetime partner to modern families. The company intends to support them with the smarter solutions to keep their homes clean and babies happy, so they can collect more Happy Moments together. True happiness is made of these and this is the anchor sentiment of the 2017 campaign.