SHARE A LITTLE COMFORT WITH DRYPERS
Drypers, Malaysia’s leading diaper brand has announced the return of its Share A Little Comfort CSR initiative for 2017. A follow up to last year’s inaugural campaign, it is part of the brand’s continued mission to create comfortable living spaces for underprivileged children.This year is the campaign is extending beyond the border of the capital and surrounding suburbs, with two of the homes located in states further afield. Share A Little Comfort invites compassionate parents to be a part of this purposeful work by donating some of their Drypers Baby Club Points as contribution to the cause and/or volunteer to participate in the actual renovations and refurbishments.
“Our goal is to revamp these home environments so that they are pleasant and conducive spaces where these children can experience the comfort and care they deserve. Share A Little Comfort engages parents, many of whom who would love to help better the lives of children less fortunate than their own but just don’t know how to go about doing so. They can choose to provide an in-kind donation with their Drypers Baby Club Points or even physically lend a hand in the renovations – either way; they would be making a significant contribution,” said Ms. Evelyn Chan, Marketing Director at Vinda Group (South East Asia), which manages the Drypers brand.
Drypers has garnered a following of over 270,000 parents who have joined its online community – the Drypers Baby Club. Drypers not only provides top quality baby products, it also educates and motivates parents via its online platform. Parents are encouraged to nurture special connections with their young ones, appreciating the little everyday moments that create beautiful memories. It also offers guidance for developing happy and healthy parent-child relationships. Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect Drypers Baby Club Points with the purchase of Drypers products and redeem them for fun and educational toys.
For more information on the Drypers brand and the campaign, please visit Drypers at www.drypers.com.my