POWER YOUR DAY WITH QUAKER OATS
The Quaker Oats Company, maker of Quaker Oats, the World No. 1 Oats brand* and Malaysia’s No. 1 Hot Cereal** brand, has been committed to nourishing families through the goodness of oats since 1877.
Just in time for the brand to celebrate its global 140th anniversary, two products -- Quakers Instant Oatmeal and Quaker Quick Cook Oatmeal -- are now marked with the ‘Healthier Choice’ logo, awarded by the Ministry of Health to help consumers identify food items that meet nutritional standards set by the Ministry. Quaker Oats offer the goodness of whole grains, are high in fibre, are a source of protein and iron, and contain beta glucan, which helps to reduce cholesterol***.
“Quaker has always been synonymous with good nutrition and health benefits. This recognition and awarding of the ‘Healthier Choice’ logo only underscore our ongoing dedication to bringing the goodness of oats to more Malaysians for many more years to come. We hope to inspire people to be more proactive about their health and show that healthy food can also be convenient, delicious and nourishing. It’s never too late to start eating healthily and by making small changes, we can take positive steps towards being healthier individuals, for ourselves and for our loved ones,” said Maliha Subhani, General Manager, PepsiCo Singapore, Malaysia, Mongolia, Brunei, Guam and Asia Pacific Islands.
Available in a full range of products, from Quaker Instant Oatmeal, Quick Cook Oatmeal and Multigrain Cereal variants, to Quaker 3in1, Flavoured Instant Oatmeal, Oats Cookies, Chewy Bars and breakfast cereals, there’s something for everyone and many ways to incorporate oats into a daily diet. For those who simply can’t do without rice, there’s even Quaker Oats for Rice as a convenient and nutritious substitute!
*Source: Euromonitor International Limited; Packaged Food 2016 edition, as per hot cereals definition, retail value sales; rsp, all retail channels, 2015 data.
** Source: No. 1* in Peninsular Malaysia in Hot Cereal segment within Cereal category, based on Retail Index Service for Cereal category for the 12 months ending March 2017 in Peninsular Malaysia (Copyright © 2016, The Nielsen Company (M) Sdn Bhd)
***3g of soluble fibre (beta glucan) daily may help lower cholesterol.