Cold Storage unveiled its celebration of all things Fresh at its newly launched flagship store at KLCC Suria Shopping Mall after renovations to upgrade quite recently. Inspired by its fresh new tagline, “The Fresh Food People”, Cold Storage KLCC aims to be the innovative source of fresh inspiration and passion to help consumers in their modern lives.

The new concept reveals a brand new look and design for the much-loved outlet; with an added array of fresh produce, ready to eat selections, a broader selection of meats, fish and wines, and exclusive brands from around the globe, to further excite customers and enhance their shopping experience at Cold Storage KLCC. This now includes an enhanced use of technology to ensure that customers have a uniquely Cold Storage experience at the KLCC outlet. Among the new technologies added to the flagship store, is the introduction of QR Codes. By scanning the codes with their smartphones, customers would be able to get relevant information, which includes nutritional information, fun facts and recipes.

As part of its new brand identity, the KLCC store is the first to roll out the new concept with other outlets following suit in phases throughout 2018. 
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